Significant Business Develops in Spain for Graphic Comix, Inc

question 28

Multiple Choice

Significant business develops in Spain for Graphic Comix, Inc., a U.S. firm. Graphic Comix appoints Comicas Graphico, Ltd., a Spanish firm, to act as Graphic Comix's marketing representative in Spain. This is

• A) ​a joint venture.
• B) ​franchising.
• C) ​indirect exporting.
• D) ​licensing.

---

Definitions:

Motivation

Motivation is the psychological process that arouses and directs goal-oriented behavior, stemming from both internal desires like needs and interests, and external factors like rewards and social expectations.

Creative

Characterized by the ability or quality of producing something new, original, or imaginative through unconventional thinking or approaches.

Matrix Analysis

A method used for making decisions or solving problems by organizing data into rows and columns for better analysis.

Three-Dimensional

Pertaining to having or appearing to have length, breadth, and depth, often used to describe objects or concepts that have a tangible or realistic quality.