ActioNOW and Becca Enter into an Oral Contract in Which

question 28

Multiple Choice

ActioNOW and Becca enter into an oral contract in which Becca agrees to work on a project for ActioNOW for eighteen months.This contract is enforceable by​
Any third party,such as ActioNOW's clients.

• A)ActioNOW.
• B)Becca.
• C)any third party,such as ActioNOW's clients.
• D)none of the choices.

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Definitions:

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics such as demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better tailor marketing strategies.

Limited Marketing

A strategy that involves targeting a specific market segment with a concentrated and streamlined marketing mix.

Market Fragmentation

The division of a market into smaller segments with varied preferences, characteristics, or needs, often resulting in increased competition.

Mass Marketing

a marketing strategy that targets a large, general audience with a uniform message, rather than tailoring messages to specific demographic or psychographic segments.