Instead of Setting Up a Business to Market Her Own

question 3

Multiple Choice

Instead of setting up a business to market her own products, Rita considers entering into a distributorship franchise with Sports Equipment Corporation. This involves the transfer of

• A)a license.
• B)a trade name.
• C)the formula to make a certain product.
• D)the ownership of the business.

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Definitions:

Framing

The process of presenting or structuring information, especially in media, to influence perception and interpretation by emphasizing certain aspects over others.

Mass Society Theory

A perspective in media studies that suggests mass media and its technologies have the power to influence large, undifferentiated audiences uniformly and directly.

Traditional Personal Bonds

Relationships based on long-standing social customs, values, or shared histories, often existing within families or close-knit communities.

Homogenization

The process whereby cultural distinctions among people are diminished over time due to globalization, media influence, or other factors, leading to a uniformity in practices and values.