A Local Newspaper That Appears Six Days Per Week Wanted

question 99

Essay

A local newspaper that appears six days per week wanted to forecast two-day revenues from its business services classified ads section. The revenues (in $1000s) were recorded for the past 52 weeks. From these data, the following regression equation was computed:
ŷt = 2000 + 0.6t - 150D1 - 40D2 , t = 1, 2, 3,…156,
where:
D1 = 1, if Monday or Tuesday
= 0, otherwise.
D2 = 1, if Wednesday or Thursday
= 0, otherwise.
Forecast the two-day revenues for the next week.

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Definitions:

Journalists

Journalists are individuals who collect, write, or distribute news or other current information to the public through various media.

Trained Salespeople

Individuals who have received specific instruction and skills development in the area of sales, aimed at improving their effectiveness in selling products or services.

Shopping Trip

An outing specifically oriented towards purchasing goods or services.

Salesperson

A salesperson is an individual who sells products or services, aiming to meet customer needs and achieve sales targets.