Examlex
The diffusion of Under Armour is an example of:
Oligopoly
A market structure characterized by a small number of large firms that have significant control over market prices and high barriers to entry, leading to limited competition.
Product Differentiation
The act of distinguishing a product or service within the market to heighten its allure to a particular target segment.
HHI
The Herfindahl-Hirschman Index, a measure of market concentration to assess the level of competition.
Total Market Sales
The combined sales of all firms or businesses within a particular market or industry.
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