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The manager of a fast food restaurant wants to determine how sales in a given week are related to the number of discount vouchers (#) printed in the local newspaper during the week. The number of vouchers and sales ($000s) from 10 randomly selected weeks is given below with Excel regression output. Use the regression equation to determine the predicted sales for number of vouchers in the sample,
given, Estimated Sales = 11.5676 + 0.4618.Vouchers
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The cognitive process by which individuals perceive what they want in messages while ignoring opposing viewpoints.
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The effect that the words, actions, or mere presence of other people have on an individual's thoughts, feelings, attitudes, or behaviors.
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