If P(A) = 0

question 50

Multiple Choice

If P(A) = 0.20, P(B) = 0.30 and P(A  B) = 0.00, then A and B are:

• A)dependent events.
• B)independent events.
• C)mutually exclusive events.
• D)complementary events.

Understand the process of data collection and analysis in marketing research.

Recognize the use of technology in marketing research, including digital methods and neuromarketing techniques.

Understand the steps involved in the marketing research process and the importance of each step.

Gain insight into the challenges and advantages associated with primary and secondary research.

---

Definitions:

Population Mean

The population mean is the average value of all data points in a full set of values, representing the central tendency of the population.

Precision Control

The ability to maintain a very high level of accuracy and consistency in a process or measurement.

Confidence Interval

A scale of values, originating from sample statistical analysis, projected to house the value of an undetermined population parameter.

Standard Deviation

A quantification of the degree to which a set of values is spread out or dispersed, indicating the extent of deviation from the average value.