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Briefly discuss the four key marketing variables.
Rigidity
The lack of flexibility or the refusal to change opinions, behaviors, or procedures despite new information or changing circumstances.
Competent Manager
An individual who possesses the necessary skills, knowledge, and attitude to effectively lead and manage a team or project.
Performance Excellence
Achieving outstanding results and quality in tasks or duties.
Benchmarking
A process of comparing one's business processes and performance metrics to industry bests or best practices from other companies.
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