Of the Marketing Mix Variables, Product Refers to All of the Following

question 124

Multiple Choice

Of the marketing mix variables, product refers to all of the following except:

• A)service.
• B)quality.
• C)range.
• D)guarantees.
• E)discounts.

---

Definitions:

Unwarranted Assumptions

Assumptions made without sufficient evidence, often leading to flawed reasoning or conclusions.

Modus Ponens

a logical argument form and principle of inference where if a conditional statement ("if P, then Q") is accepted, and the antecedent (P) holds, then the consequent (Q) can be concluded.

Modus Tollens

A form of logical argument where the consequent is negated, leading to the negation of the antecedent.

Antecedent

A thing or event that exists or comes before another in time or logically precedes it.