Brand Name Is an Example of Which Component in the Marketing

question 127

Multiple Choice

Brand name is an example of which component in the marketing mix?

• A)Product
• B)Promotion
• C)Processes
• D)Physical evidence
• E)Price

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Definitions:

Tangible Long-Lived Assets

Physical assets that are used in the operations of a business, have a useful life of more than one year, and are not intended for resale.

Nonmonetary Exchange

Transactions in which businesses or individuals trade goods or services without the use of money or monetary units.

Fair Value

Fair value is the estimated price at which an asset or liability could be traded in a fair and open market transaction, reflecting its current market value.

Cost Base

The total amount of investment in an asset, used for tax purposes to determine capital gains or losses upon disposal.