Use the Following to Answer Questions

question 12

Multiple Choice

Use the following to answer questions
Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-Selling the icy pole for $1 is an example of which element of the marketing mix?

• A)Product
• B)Price
• C)Place
• D)Promotion
• E)People

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Definitions:

Memory Encoding

The initial process of recording information in a form that is usable to memory, allowing it to be retrieved later.

Divided Attention

The ability to process two or more responses or react to multiple tasks simultaneously.

Imagery

the use of vivid or figurative language to represent objects, actions, or ideas, often enhancing mental visualization, creativity, or therapeutic processes.

Sensory Memory

Memory system that involves holding information from the world in its original sensory form for only an instant, not much longer than the brief time it is exposed to the visual, auditory, and other senses.