QBE Insurance Has Decided to Implement an Extended Marketing Mix

question 73

Multiple Choice

QBE insurance has decided to implement an extended marketing mix.Which of the following may be the most likely reason why?

• A)To create psychologically pleasing environments for interaction with its customers
• B)To pioneer advertising
• C)To design its service
• D)To launch its service
• E)To generate publicity

---

Definitions:

Traditional Gender Roles

Socially and culturally defined prescriptions and beliefs about the behavior and emotions of men and women.

Gender Roles

Societal norms dictating the types of behaviors which are generally considered acceptable, appropriate, or desirable for people based on their actual or perceived sex or gender.

Cultural Stereotypes

Oversimplified and generalized views held about a particular group of people or culture, often without personal experience or knowledge.

Gender Identity

Knowledge that one is female or male. Also, the name of the first stage in Kohlberg’s cognitive-developmental theory of the assumption of gender roles.