Touch Points Refer To

question 30

Multiple Choice

Touch points refer to:

• A)when and how customers interact with a company or its staff.
• B)what customers want.
• C)promotional displays in a supermarket.
• D)when a customer complains.

---

Definitions:

Interest Rate

The rate at which a certain amount of money is charged for borrowing it, usually specified as an annual figure.

Income

Regular financial receipts from employment or capital investments.

Undertake Investment

The act of committing money or capital to an endeavor with the expectation of obtaining additional income or profit.

Present Discounted Value

The present worth of a future amount of money or sequence of cash flows, calculated using a given interest rate.