Use the Following to Answer Questions

question 24

Multiple Choice

Use the following to answer questions
Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-Peters' decision to distribute only in schools has to do with which element of the marketing mix?

• A)Product
• B)Price
• C)Place
• D)Promotion
• E)People

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Definitions:

Manufacturing Overhead

All indirect costs associated with manufacturing, including costs related to operating the factory that are not directly tied to producing specific products.

Raw Materials

Basic materials that are used in the production process as inputs for manufacturing finished goods.

Indirect Materials

Components or supplies used in the production process that cannot be directly traced to a finished product.

Manufacturing Overhead

All indirect costs associated with manufacturing a product, excluding direct material and direct labor costs.