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The People Variable of the Expanded Marketing Mix Refers to the Human

question 115

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The people variable of the expanded marketing mix refers to the human aspect of products, services or experiences.


Definitions:

Logical Order

An arrangement of ideas or elements that follows a coherent sequence, ensuring clarity and enhancing the effectiveness of communication.

Routine Inquiry

A standard or regular request for information, often related to business operations.

Acknowledgements

Expressions of gratitude towards individuals or groups who contributed to a project's success or an individual's achievements.

You-viewpoint

A communication strategy focusing on the interests, needs, or benefits of the audience, often used in business or persuasive writing.

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