Certain Types of Promotion, Such as Free Samples, Coupons, Test

question 9

Multiple Choice

Certain types of promotion, such as free samples, coupons, test drives or limited free-use offers, contests and games, are employed to:

• A)induce selective demand.
• B)stimulate demand.
• C)encourage product trial.
• D)pioneer promotion.
• E)encourage primary demand.

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Definitions:

Postconventional Level

A stage of moral development in which individuals base their moral judgments on universal ethical principles and personal conscience.

Capital Punishment

The legally authorized killing of someone as punishment for a crime.

Kohlberg

Lawrence Kohlberg was a psychologist best known for his theory of moral development, which proposes that moral reasoning has six developmental stages.

Baumrind

A psychologist known for her research on parenting styles, identifying three main types: authoritative, authoritarian, and permissive.