Use the Following to Answer Questions

question 119

Multiple Choice

Use the following to answer questions
When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication.First, it did research in several large cities to identify opinion leaders in that age group.Then, one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks, a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted at the under-30 age group and used drive-by billboards in areas of large cities with lots of nightlife.
-Giving opinion leaders a new vehicle for two weeks is best described as an example of:

• A)advertising.
• B)personal selling.
• C)sales promotion.
• D)buzz marketing.
• E)push marketing.

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Definitions:

In Rem Jurisdiction

A legal principle that allows a court to exercise authority over a piece of property rather than a person.

Diversity of Citizenship

A legal principle that allows federal courts to hear lawsuits between parties from different states or countries, provided the amount in controversy exceeds a specified threshold.

Challenge for Cause

A legal objection during jury selection, where a party seeks to disqualify a potential juror for a specific, articulated reason suggesting bias or inability to serve impartially.

Peremptory Challenge

A prerogative in the process of selecting jurors that allows lawyers to exclude a specific number of prospective jurors without disclosing any justification.