Use the Following to Answer Questions

question 31

Multiple Choice

Use the following to answer questions
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion and viral marketing.They are not sure when to use each of these methods and have asked for your advice.
-If the manufacturers of Whizz were to partner with Whirlpool to give away a bottle of Whizz with each new washer purchased during Whizz's first year, this would be an example of:

• A)advertising.
• B)sales promotion.
• C)viral marketing.
• D)packaging.
• E)publicity-based public relations.

---

Definitions:

Minerals

Naturally occurring inorganic substances with a definite chemical composition and crystal structure, essential for various bodily functions.

Immune System

The body's defense mechanism against infectious organisms and other invaders, comprising various cells, tissues, and organs.

Psychological Benefits

Positive effects on mental health and wellbeing that result from specific activities, practices, or therapies.

Competition Trap

A situation in which companies or individuals focus excessively on winning and outperforming others to the detriment of their own goals, well-being, or ethics.