Use the Following to Answer Questions

question 6

Multiple Choice

Use the following to answer questions
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion and viral marketing.They are not sure when to use each of these methods and have asked for your advice.
-The makers of Whizz have decided to go to several different universities and hold contests for the dirtiest shirt.While at the universities, they will set up several washing machines near the campus bookstore to demonstrate the power of Whizz to clean these dirty shirts.Each contestant in the dirtiest shirt contest will receive a voucher for a free bottle of Whizz.The winner of the contest will receive a $50 gift card for the campus bookstore.This method of promotion is an example of __________.

• A)viral advertising
• B)sales promotion
• C)product placement

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Definitions:

Coagulating Agents

Substances that promote the clotting or aggregation of particles, especially in the context of water treatment or blood clotting.

Chemical Method

A technique or process involving chemical reactions to achieve a specific result, such as in manufacturing, analysis, or treatment.

Oil Tanker

A large ship designed for the transportation of oil in bulk, playing a critical role in the global oil industry's logistics.

ExxonMobil

An American multinational oil and gas corporation, one of the world's largest publicly traded energy providers and chemical manufacturers.