Danielle Robinson, Account Representative for Expert Advertising, Tells D'Orazio Tile

question 130

Multiple Choice

Danielle Robinson, account representative for Expert Advertising, tells D'Orazio Tile Products that she is proposing to use five full-page, four-colour ads in home decorating magazines to achieve an increase of 15 per cent in consumer and builder inquiries.This approach is an example of which method of determining advertising expenditure levels?

• A)Competitive parity
• B)Percent-of-sales
• C)Arbitrary
• D)Affordability
• E)Objective-and-task

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Definitions:

Hybrid

Anything that combines two different components, systems, or technologies to create something that has elements of both, often with an aim to gain specific advantages.

Federal Independent Agencies

Agencies that exist outside of the federal executive departments (those headed by a Cabinet secretary) and are designed to enforce and regulate specific matters.

Board of Commissioners

A group of elected or appointed members who oversee the administrative and legislative functions of a county or local government.

Issuing Permits

The administrative process of granting official permission for activities that are regulated, such as construction or business operations.