A Major Benefit of Using Event Sponsorship Is That It

question 63

Multiple Choice

A major benefit of using event sponsorship is that it:

• A)enhances personal selling efforts.
• B)provides excellent support for advertisements.
• C)can provide large amounts of free media coverage.
• D)is cost-free.
• E)neutralises the effects of unfavourable public relations.

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Definitions:

Normative Business Ethics

The study of ethical actions in business, focusing on the standards and principles that govern right and wrong behavior in the commercial world.

Descriptive Realities

The portrayal of things or situations as they actually exist, without interpretation or bias.

Industry Standards

Established norms and requirements within a specific industry that guide processes, ensure quality, and promote safety.