Use the Following to Answer Questions

question 103

Multiple Choice

Use the following to answer questions
Jafrum, Inc.is a wholesale supplier of motorcycle accessories, clothing and tools to various motorcycle retail stores around the country.Jafrum does not manufacture these items, but sells them to other retailers.The company also sells its merchandise through its website, which was created on a minimal budget but is designed with its target customers in mind.
-When Jafrum budgeted for the website within its overall marketing plan, it was at which stage of developing an advertising campaign?

• A)Identifying and analysing the target audience
• B)Defining the advertising objectives
• C)Creating the advertising message
• D)Determining the advertising budget
• E)Developing the media plan

Identify the differences between multidomestic, international, multinational, and transnational marketing strategies.

Recognize the significance of catering to local tastes and preferences in global markets.

Distinguish between global brands and their marketing approaches.

Acknowledge the role of cultural, legal, and economic factors in shaping international marketing strategies.