Drawing Together the Processes and Functions of Two or More

question 24

True/False

Drawing together the processes and functions of two or more stages of the channel under one management is called horizontal integration.

---

Definitions:

Doctor of Medicine

A professional degree awarded to individuals who have completed medical school, qualifying them to practice medicine.

Negative Reinforcement

A process in operant conditioning where a response is strengthened because it is followed by the removal of an unpleasant stimulus.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior.

Desirable Stimulus

A stimulus that is appealing and rewarding to an individual, prompting positive reactions.