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Marketing Channels Create Three Types of Utility for Consumers, Namely

question 153

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Marketing channels create three types of utility for consumers, namely:


Definitions:

Conflicting Interests

Situations where the goals, needs, or desires of involved parties interfere with one another, often a central aspect in negotiations and disputes.

Collective Bargaining

The negotiation process between employers and a group of employees aimed at agreements to regulate working salaries, working conditions, and other aspects of workers' compensation and rights.

Unilateral Change

Actions taken by an employer to alter terms of employment (such as wages, hours, or duties) without negotiation with the employees or their representatives.

Permissive Items

Items in collective bargaining that can be negotiated, but are not mandatory to include in agreements.

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