Many Companies Use More Than One Marketing Channel to Distribute

question 102

Multiple Choice

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called:

• A)multiple channelling.
• B)strategic channel alliance.
• C)intensive distribution.
• D)hybrid channel
• E)market splitting.

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Definitions:

Linguistic Relativity Hypothesis

The theory suggesting that the structure of a language affects its speakers' worldview or cognition.

Fordism

A manufacturing philosophy that aims for mass production and high efficiency, characterized by large-scale industrial processes and assembly line production.

Taylorism

Refers to a scientific management theory developed by Frederick Winslow Taylor, emphasizing efficiency, productivity, and systematic organization of work.

Scientific Management

A management theory that analyzes work flows to improve economic efficiency, especially labor productivity, by employing empirical research methods.