Examlex
When one company in a marketing channel has the ability to influence another member's goal achievement, the company has:
Null Hypothesis
A statement used in statistics that suggests there is no significant difference or effect, serving as the default assumption to be tested.
Type I Error
The error of rejecting the null hypothesis when it is true, often referred to as a "false positive."
Confidence Interval
An interval of values, pulled from a sample's statistics, with a good chance of containing the elusive value of a population parameter.
Level of Significance
The probability of rejecting the null hypothesis in a statistical test when it is actually true, typically denoted by alpha (\(\alpha\)).
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