The Decision by David Jones to Use Even Prices, Such

question 7

Multiple Choice

The decision by David Jones to use even prices, such as $60 for a Ralph Lauren Polo shirt, is an application of odd-even pricing, in which even prices often are used to:

• A)give a product an upscale or exclusive image.
• B)show customers that products are priced based on tradition.
• C)coordinate efforts with a promotional campaign.
• D)indicate that prices have been cut to the last penny.
• E)facilitate comparison to competitors' prices.

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Definitions:

Skeletal Muscle

A type of striated muscle, attached to the skeleton, that is under voluntary control and is responsible for movement of the bones and the body.

Protein Synthesis

Protein synthesis is the process by which cells build proteins, involving transcription of DNA to mRNA and translation of mRNA to amino acids chains.

Neurons

The basic working units of the brain, specialized cells that transmit nerve impulses.

Cell Bodies

The part of a neuron that contains the nucleus and most of the cytoplasm, serving as the neuron's metabolic center.