Bundle Pricing Is Perceived by Customers to Be of Value

question 80

Multiple Choice

Bundle pricing is perceived by customers to be of value because:

• A)they always pay a lower price per item than they would if they bought each item separately.
• B)they prefer buying a combination of bundled products in a single transaction, which saves time, effort and perhaps money.
• C)the companies selling the products can sell them at a lower price because their packaging costs are lower.
• D)they are purchasing complementary products, which is convenient for them.
• E)they can purchase items that are consumed frequently in larger quantities.

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Definitions:

CSR

Corporate Social Responsibility; business practices involving initiatives that benefit society.

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The process of improving the public's perception of a person, company, or organization.

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The extent to which a company or organization operates and is recognized across different countries and cultures around the world.

Hill & Knowlton

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