A Brand Is Best Defined As

question 57

Multiple Choice

A brand is best defined as:

• A)a registered design or symbol that may be displayed on a product or used to promote it.
• B)a related group of words that describes a product.
• C)a name, term, design, symbol or any other feature that identifies one marketer's product as distinct from those of other marketers.
• D)a copyrighted word or group of words that gives the manufacturer exclusive ownership and the right to sell a product under that name.
• E)a name of the manufacturer of a product.

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Definitions:

Affiliation

is a social or professional connection between individuals or organizations, often based on shared goals, interests, or values.

Life Experiences

The collection of events, situations, and activities that an individual encounters throughout their lifetime which shape their character and beliefs.

Herzberg's Two-Factor Theory

A theory that distinguishes between motivators (factors that cause satisfaction and motivation) and hygiene factors (factors that prevent dissatisfaction but do not necessarily motivate).

Hygiene Factors

Factors related to the work environment that do not necessarily motivate employees if present, but can cause dissatisfaction if absent.