Which of the Following Should Be Important Concerns for Marketers

question 105

Multiple Choice

Which of the following should be important concerns for marketers when selecting a brand name?

• A)Choosing a name that is easy to say and recall
• B)Choosing a name that positively suggests the product's major benefits
• C)Designing a name that can be used in all different types of media
• D)Checking whether the name is already trademarked by another company
• E)All of these are important concerns

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Definitions:

Constant Rate

A stable growth or decline rate over a period, often used in the calculation of interest and financial forecasting.

Discount Rate

This is the interest rate used in discounted cash flow (DCF) analysis to present values of future cash flows back to their value today.

Estimate Of Eps

A projection or prediction of a company's earnings per share (EPS) for a specified fiscal period.

Last Four Quarters

A reference to the most recent four consecutive fiscal quarters of a company's financial performance, used in analyzing trends.