What Factor That Marketers Consider When Selecting a Brand Name

question 44

Multiple Choice

What factor that marketers consider when selecting a brand name does the toilet bowl sanitiser Toilet Duck best fulfil?

• A)Compatibility with other products in the line
• B)Flexibility related to use in various types of media
• C)Use of fabricated names that cannot be duplicated
• D)Indicating the product's major benefits
• E)Keeping the brand name as short as possible

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Definitions:

Perceivers

Individuals who interpret, process, and assign meaning to information and stimuli they receive from the environment.

Behavior

The behavior or responses of a person in reaction to outside or inside triggers.

Unconscious Attributions

The process of assigning causes to behaviors without conscious awareness, often based on implicit biases or heuristics.

Conscious Attributions

The process of deliberately reasoning about the causes of one's own or others' behavior and outcomes.