Brand Recognition Exists When a Customer Is Aware That the Brand

question 133

True/False

Brand recognition exists when a customer is aware that the brand exists and views it as an alternative to purchase if her preferred brand is unavailable or if she is unfamiliar with the other available brands.

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Definitions:

Flynn Effect

The steady increase over the past 100 years in IQ test performance, an increase believed to support the environmental hypothesis of intelligence.

IQ Scores

Quantitative measurements used to assess an individual's cognitive abilities and intellectual potential relative to a population.

Increase

The process of becoming or making something larger or greater in size, amount, intensity, or degree.

Metacognition

The awareness and understanding of one's own thought processes, including the ability to monitor, regulate, and reflect upon thinking and learning.