What Is Brand Loyalty? Explain the Three Degrees of Brand

question 314

Essay

What is brand loyalty? Explain the three degrees of brand loyalty.

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Definitions:

Full Release

A legal agreement in which one party permanently relinquishes all claims against another.

Novation

The process of replacing one obligation with another by mutual agreement.

Entire Agreement

A clause in a contract that declares the contract to be the complete and final agreement between the parties, superseding all prior negotiations, promises, or representations.

Privity of Contract

The principle that a contract directly affects and grants enforceable rights only to the parties involved in the contract agreement.