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What can be done to protect a brand?
Rational Accounts
Explanations or narratives provided to justify actions or decisions based on reason, logic, and rationality.
Organizing Process
The series of actions and steps taken to structure or arrange resources and activities towards achieving certain goals or objectives.
Systems Theory
An interdisciplinary study of systems in general, with the goal of elucidating principles that can be applied to all types of systems.
Empirical Researchers
Individuals engaged in the systematic collection and analysis of data obtained through observation or experimentation to answer specific questions or test hypotheses.
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