When a Customer Is Aware That a Brand Exists and Considers

question 67

Multiple Choice

When a customer is aware that a brand exists and considers it a possibility if her preferred brand is unavailable, she exhibits brand:

• A)loyalty.
• B)insistence.
• C)preference.
• D)acknowledgement.
• E)recognition.

---

Definitions:

Manufacturing Overhead

All indirect costs associated with the production of goods, including utilities, rent for production facilities, and maintenance expenses.

Overhead Applied

The portion of overhead costs allocated to the production of goods, based on a predetermined rate or method.

Milling Department

A specific division within a manufacturing facility where milling processes, such as grinding, crushing, or cutting, are performed on raw materials.

Plantwide Predetermined Manufacturing Overhead Rate

A single overhead rate calculated for an entire manufacturing plant, used to allocate manufacturing overhead costs to products based on a common activity base, such as machine hours.