Which of the Following Should Be Important Concerns for Marketers

question 105

Multiple Choice

Which of the following should be important concerns for marketers when selecting a brand name?

• A)Choosing a name that is easy to say and recall
• B)Choosing a name that positively suggests the product's major benefits
• C)Designing a name that can be used in all different types of media
• D)Checking whether the name is already trademarked by another company
• E)All of these are important concerns

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Definitions:

Reciprocity/Obligation Rule

The social norm of responding to a positive action with another positive action, fostering mutual benefit.

Rejection-Then-Retreat Approach

A persuasive technique where an initially larger request is made knowing it will be rejected so that a smaller request (the desired outcome) seems more reasonable.

Reciprocity

A social principle where positive actions lead to similar responses by others, fostering mutual benefit or exchange.

Consensus

General agreement among the members of a group or community.