Brand Recognition Exists When a Customer Is Aware That the Brand

question 26

True/False

Brand recognition exists when a customer is aware that the brand exists and views it as an alternative purchase if his preferred brand is unavailable or if he is unfamiliar with the other available brands.

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Definitions:

Reservation

An arrangement to secure a place or service in advance, such as a hotel room or a seat on a flight.

Prescription

A direction, usually written, by a qualified health-care professional for the preparation and use of a medicine or remedy.

Grant

To agree to give or allow something requested to someone, often in the context of financial aid, rights, or property.

Real Property

Land and anything permanently attached to it, such as buildings and structures, distinct from personal property or movable possessions.