A Brand Name Should Indicate the Product's Major Benefits

question 109

True/False

A brand name should indicate the product's major benefits.

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Definitions:

Evaluation Apprehension

The fear or anxiety about being judged by others, which can affect performance and behavior in social situations.

Brainstorming

Brainstorming is a technique or process used for generating creative ideas and solutions through spontaneous and free-flowing group discussion.

Synergy

The collaboration between two or more entities, materials, or agents that results in a collective impact exceeding the total of their individual contributions.

Collective Task

A task that requires the collaboration and effort of multiple individuals or groups to achieve a common goal.