Brand Names Should Be Different from the Company Name to Avoid

question 165

True/False

Brand names should be different from the company name to avoid confusion.

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Definitions:

Organizational Culture

The shared values, beliefs, and norms that influence the way employees think, feel, and behave in an organization.

"Right Way"

A term that implies a belief in an absolute, most effective method or approach to do something.

Shared Mental Models

The common understanding or perceptions held by team members regarding tasks, procedures, or situations within a team or organization.

Organization's Culture

The shared beliefs, norms, and values that shape the social and psychological environment of a business entity.