Consumers Are Changing Their __________ and Consumption Behaviours as a Result

question 51

Multiple Choice

Consumers are changing their __________ and consumption behaviours as a result of emerging technologies.

• A)eating habits
• B)saving patterns
• C)shopping patterns
• D)information searches

---

Definitions:

Ethnographic Research

A qualitative research method where researchers observe and interact with people in their natural environment to understand their cultures and behaviors.

Word-Of-Mouth Testimonials

Consumer recommendations and opinions communicated verbally, considered a powerful form of promotion due to its perceived authenticity and trustworthiness.

Reference Groups

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards.

Self-Appraisal

The process of evaluating one's own performance, strengths, and weaknesses, often used in professional development contexts.