Spotlight Encourages Customers to Visit Its Website and 'Like' Its

question 93

Multiple Choice

Spotlight encourages customers to visit its website and 'like' its Facebook page.It also enlists customers to post feedback, refer articles of interest to other Spotlight customers and offer suggestions for future electronic communication.Spotlight is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears __________ than company-generated content.

• A)more authentic
• B)more interesting
• C)more approving
• D)more current
• E)more flattering

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Definitions:

Repression

A defense mechanism proposed by Freud, where unpleasant thoughts, feelings, or desires are excluded from consciousness.

Unconscious Factor

Elements of the psyche that influence thoughts and behavior without the individual's conscious awareness.

Life Narrative

An individual's personal story or account of their life experiences, reflecting their identity, values, and beliefs over time.

Stage of Life

A phase in the human lifecycle characterized by unique challenges, motivations, and psychological developments.