Kiehl's Encourages Customers to Post Reviews on Its Company Website

question 10

Multiple Choice

Kiehl's encourages customers to post reviews on its company website or Facebook page in the hopes of increasing the company's:

• A)target market.
• B)credibility.
• C)market share.
• D)reach.
• E)image.

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Definitions:

Pitch

A presentation or proposal aimed at convincing someone to support, buy, or agree to something.

Rate

A measure or quantity measured against another quantity or measure, such as speed (distance per unit of time) or frequency of occurrence.

Jargon

Specialized language used by members of a particular profession or group that may be difficult for others to understand.

Verbal Fillers

Words or sounds used in speech as pauses or to give the speaker time to think, often without adding meaning.