McDonald's Uses a Segmentation Strategy for Its Fast-Food Meals Based

question 9

Multiple Choice

McDonald's uses a segmentation strategy for its fast-food meals based on market characteristics such as age, gender and income.Which segmentation variable is McDonald's using?

• A)Demographic
• B)Geographic
• C)Psychographic
• D)Product-related
• E)Education

---

Definitions:

Dual Career Path

A career development approach allowing employees to advance through promotions or lateral moves, offering paths in management or specialized technical areas.

Working Professionals

Individuals who are employed in a job that requires specific expertise and often involves formal training or education.

Mentoring Programs

Organized initiatives that match less experienced individuals with more experienced mentors, aimed at providing guidance, knowledge transfer, and career development.

Yield Ratios

Yield ratios are metrics used in human resources to evaluate the effectiveness of the hiring process by comparing the number of selected candidates to the total number of applicants at various stages.