The Practice of Focusing a Firm's Marketing Efforts on Very

question 110

Multiple Choice

The practice of focusing a firm's marketing efforts on very small markets is known as micromarketing.Which segmentation variable is used to engage in micromarketing?

• A)Behaviouristic
• B)Demographic
• C)Psychographic
• D)Geographic
• E)Geodemographic

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Definitions:

Substitution

A chemical reaction in which an atom or group of atoms is replaced with a different atom or group of atoms in a molecule.

Specific Rotation

A measure of the degree to which a compound can rotate plane-polarized light, typically expressed in degrees and dependent on concentration, temperature, and wavelength.

Racemization

A process leading to the conversion of an optically active compound into a racemic mixture, where there is an equal proportion of left and right-handed enantiomers.

Substitution

A chemical reaction in which an atom or group of atoms in a molecule is replaced by another atom or group.