End Use, Price Sensitivity and Brand Loyalty Are All __________

question 131

Multiple Choice

End use, price sensitivity and brand loyalty are all __________ variables that can be used in market segmentation.

• A)psychographic
• B)usage
• C)demographic
• D)geodemographic
• E)behaviouristic

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Definitions:

Numerical Representation

The depiction of data, values, or attributes as numbers to facilitate their analysis and comparison.

Political Skill

The ability to navigate and influence organizational and interpersonal dynamics effectively for achieving specific outcomes.

Social Astuteness

The ability to understand and navigate social situations effectively, often involving keen observation, understanding social cues, and acting diplomatically.

Networking Ability

The skill to establish and maintain professional relationships that can be beneficial for personal or organizational growth.