The Division of a Market Based on What Benefits Consumers

question 59

Multiple Choice

The division of a market based on what benefits consumers want from the product is called __________ segmentation.

• A)behaviouristic
• B)product usage
• C)benefit
• D)end-purpose
• E)advantage

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Definitions:

Incomplete Fossil Record

The partial preservation of organisms in the Earth's crust, which provides an incomplete view of the history of life.

Human Ancestors

Refers to species in the evolutionary lineage that led to modern humans, including various extinct hominins that share common traits and genetic material with Homo sapiens.

African Apes

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Gene Flow

The transfer of genetic variation from one population to another, which can lead to changes in the genetic composition of the receiving population.