Estimating the Cost of Entering a Market and Focusing on a Specific

question 2

Multiple Choice

Estimating the cost of entering a market and focusing on a specific target segment is important because:

• A)cost estimates are crucial to estimating sales potential accurately.
• B)higher costs will keep other potential competitors from entering that particular segment.
• C)customers are more likely to be attracted to marketers that invest heavily in the target segment.
• D)an organisation's marketers need to know if they can reach the segment at costs equal to or below competitors' costs.
• E)higher cost generally ensures long-term success.

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Definitions:

Perceptual Abilities

Human capabilities related to the interpretation of sensory information to understand the environment.

Face-like Image

Visual stimuli that resemble a human face, often perceived due to the brain's pattern recognition capabilities.

Motor Skills

The abilities required to control the fine and gross muscles of the body for movement, coordination, strength, and manual dexterity.

Maturation

The process of becoming mature; the process of developing physically, mentally, or spiritually.