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Why Do Marketers Rely Heavily on Demographic Characteristics When Segmenting

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Essay

Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?


Definitions:

Communications Adapter

A communications adapter is a hardware device that facilitates the connection and data transmission between a computer or network and another type of communication system.

J1939 Connection

A standard for a high-speed network connection used in the heavy-duty vehicle industry for communicating control and diagnostic information.

Dash Display Alert

A notification or warning displayed on the dashboard of a vehicle to inform the driver of various conditions or malfunctions.

Source Address

In networking, the address from which data is sent, typically identifying the sender.

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