The Primary Advantage of a Concentrated Strategy Is That

question 69

Multiple Choice

The primary advantage of a concentrated strategy is that:

• A)it meets the needs of a wide range of consumers.
• B)it allows a firm to specialise to meet specific customer needs.
• C)it is more flexible than any other approach.
• D)it is the least risky targeting approach.
• E)its customers are the most willing to repurchase the same brands.

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Definitions:

Business Tax

Taxes imposed on the income or profit of businesses, varies by country and the type of business.

Demand Curve

A graphical representation of the quantity of a good or service demanded by consumers at various prices, typically downward sloping indicating an inverse relationship between price and quantity demanded.

Average Revenue Curve

A graphical representation showing how the average revenue per unit sold changes with changes in the quantity of the product sold.

Marginal Revenue Curve

A graphical representation showing the additional revenue a firm can earn by selling one more unit of a good or service.