Using the Breakdown Approach to Sales Potential, Estimates Are Made

question 86

Multiple Choice

Using the breakdown approach to sales potential, estimates are made

• A)by referring to specific geographic factors.
• B)by establishing levels of marketing effort that will be required to achieve specific levels of sales.
• C)without reference to industry marketing efforts.
• D)without reference to general economic conditions.
• E)by starting with general economic conditions.

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Definitions:

Psychosis

A mental disorder where thought and emotions are so impaired that contact is lost with external reality.

Paranoia

A psychological state in which individuals experience false beliefs of being persecuted, unnecessary feelings of jealousy, or an inflated sense of self-worth.

Depression

A mental health disorder marked by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities.

Psychosomatic

Referring to physical symptoms that are caused or significantly influenced by psychological factors, such as stress or anxiety.